Ouidad: Curly Hair Products for Natural Hair
Skip to Main Content Skip to Footer
The 2026 Ultimate Curl Gift Guide is Here | Shop Gift Sets
Now through Oct 31st verified groups receive 30% off exclusive savings. | Get Verified
Free shipping on orders $65+
Up to 50% Off Kits & Bundles | Discount applies at checkout.
30% OFF WITH SHEERID
For a limited time verified groups receive 30% off exclusive savings.
DON'T KNOW WHERE TO START?
Discover the perfect regiment tailored to your unique curl type, concerns and styling goals with our curl quiz.
OUR HERITAGE
Stylist created, salon perfected, curl approved since 1994.
Shop by Benefit
Frizz Control
Hydration
Definition
Volume
Shine
Repair
Protect
Keep frizz in check, whatever the forecast. Lock in moisture, block out humidity, and keep curls smooth, shiny, and defined.
Drench dry curls in the moisture they’re missing. Replenish and seal in hydration for softer, smoother curls with improved elasticity.
Make every curl count. Enhance your natural curl pattern and help curls hold their shape with soft, flexible definition that lasts.
Turn up the volume. Give curls more lift, body, and fullness while keeping their natural shape and movement.
Shinier curls start with a smoother surface. Nourish and smooth the cuticle for glossy, healthy-looking curls that catch the light.
Bring stressed-out curls back to life. Strengthen and restore damaged hair for less breakage and softer, stronger, healthier-looking curls.
Keep curls cared for while they’re tucked away. Cleanse, hydrate, style, and refresh to keep them quenched, healthy-looking, and ready for their comeback.
Sold out
Best Seller
Quick shop
4.6 out 5 stars rating in total 1806 reviews.
4.6
Heat & Humidity Gel
$26.00
DefinitionMedium HoldFrizz Control
Best For: All curl types, 2A to 4C
Select Size 8.5oz
8.5oz
33.8oz
2.5oz
Purchase options
Deliver one-time only - $26.00
Subscribe to Save 40% - $15.60
1 month: save 40%2 month: save 40%3 month: save 40%6 month: save 40%
Add$26.00
Sold out
Select a Size
• Award-winning, crunch-free gel, infused with ceramides, that defines curls with a touchable, flexible hold
• Locks in moisture and locks out humidity to prevents frizz and flyaways
• Anti-Frizz Nano Technology® achieves shiny, hydrated curls—no matter the climate
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
...
Sold out
Best Seller
Quick shop
4.5 out 5 stars rating in total 1243 reviews.
4.5
Defrizzing Conditioner
$24.00
ConditionHydrationFrizz Control
Best For: All curl types, 2A to 4C
Select Size 8.5oz
8.5oz
33.8oz
2.5oz
Purchase options
Deliver one-time only - $24.00
Subscribe to Save 40% - $14.40
1 month: save 40%2 month: save 40%3 month: save 40%6 month: save 40%
Add$24.00
Sold out
Select a Size
Description:
Creamy, nourishing conditioner infused with ceramides that locks in moisture and enhances natural texture Anti-Frizz Nano Technology® provides a frizz free foundation to stop frizz before it starts Encourages curl definition by smoothing frizz and locking out humidity Free from: Non-Water Soluble Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum...
Sold out
Best Seller
Quick shop
4.7 out 5 stars rating in total 1419 reviews.
4.7
Heat & Humidity Gel - Stronger Hold
$26.00
DefinitionStrong HoldFrizz Control
Best For: All curl types, 2A to 4C
Select Size 8.5oz
8.5oz
16.0oz
33.8oz
2.5oz
Purchase options
Deliver one-time only - $26.00
Subscribe to Save 40% - $15.60
1 month: save 40%2 month: save 40%3 month: save 40%6 month: save 40%
Add$26.00
Sold out
Select a Size
This gel defines and helps protects your curls against frizz, providing a strong, long-lasting hold with a crunch-free finish. Ideal for extreme humidity and extra hold, our Advanced Climate Control® Heat & Humidity Gel Stronger Hold defines and protects your curls. The multitasker offers a strong, long-lasting hold with a...
Sold out
Best Seller
Quick shop
4.7 out 5 stars rating in total 1621 reviews.
4.7
Leave-In Conditioner
$26.00
PrimeHydrationMoisture
Best For: All curl types, 2A to 4C
Select Size 8.5oz
8.5oz
33.8oz
2.5oz
Purchase options
Deliver one-time only - $26.00
Subscribe to Save 40% - $15.60
1 month: save 40%2 month: save 40%3 month: save 40%6 month: save 40%
Add$26.00
Sold out
Select a Size
Our best-selling Moisture Lock® Leave-In Conditioner boosts hydration to encourage curl formation, adds slip for detangling, and primes hair for styling. The breathable formula works by sealing nourishment and hydration into each strand to fight frizz and add shine. Moisturizing arnica and prickly pear botanical extracts, antioxidant-packed green tea, and...
Sold out
Best Seller
Quick shop
4.5 out 5 stars rating in total 1243 reviews.
4.5
Defrizzing Conditioner
$24.00
ConditionHydrationFrizz Control
Best For: All curl types, 2A to 4C
Select Size 8.5oz
8.5oz
33.8oz
2.5oz
Purchase options
Deliver one-time only - $24.00
Subscribe to Save 40% - $14.40
1 month: save 40%2 month: save 40%3 month: save 40%6 month: save 40%
Add$24.00
Sold out
Select a Size
Description:
Sold out
Quick shop
4.6 out 5 stars rating in total 759 reviews.
4.6
Whipped Curls® Daily Conditioner & Primer
$26.00
PrimeHydrationMoisture
Best For: All curl types, 2A to 4C
Select Size 8.5oz
8.5oz
Purchase options
Deliver one-time only - $26.00
Subscribe to Save 40% - $15.60
1 month: save 40%2 month: save 40%3 month: save 40%6 month: save 40%
Add$26.00
Sold out
• Made with shea butter, glycerin, and a triple olive oil blend, this multi-tasking formula deeply moisturizes curls and can be used as a conditioner or styling primer.
• Infused with green tea and good-for-curl oils to restore softness and hydration
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum...
Sold out
Best Seller
Quick shop
4.6 out 5 stars rating in total 1806 reviews.
4.6
Heat & Humidity Gel
$26.00
DefinitionMedium HoldFrizz Control
Best For: All curl types, 2A to 4C
Select Size 8.5oz
8.5oz
33.8oz
2.5oz
Purchase options
Deliver one-time only - $26.00
Subscribe to Save 40% - $15.60
1 month: save 40%2 month: save 40%3 month: save 40%6 month: save 40%
Add$26.00
Sold out
Select a Size
• Award-winning, crunch-free gel, infused with ceramides, that defines curls with a touchable, flexible hold
• Locks in moisture and locks out humidity to prevents frizz and flyaways
• Anti-Frizz Nano Technology® achieves shiny, hydrated curls—no matter the climate
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
...
Sold out
Best Seller
Quick shop
4.7 out 5 stars rating in total 1419 reviews.
4.7
Heat & Humidity Gel - Stronger Hold
$26.00
DefinitionStrong HoldFrizz Control
Best For: All curl types, 2A to 4C
Select Size 8.5oz
8.5oz
16.0oz
33.8oz
2.5oz
Purchase options
Deliver one-time only - $26.00
Subscribe to Save 40% - $15.60
1 month: save 40%2 month: save 40%3 month: save 40%6 month: save 40%
Add$26.00
Sold out
Select a Size
Sold out
Quick shop
4.3 out 5 stars rating in total 101 reviews.
4.3
Curl Miracle Treatment
$28.00
ShineHeat ProtectionFrizz Control
Best For: All curl types, 2A to 4C
Select Size 4oz
4oz
Purchase options
Deliver one-time only - $28.00
Subscribe to Save 40% - $16.80
1 month: save 40%2 month: save 40%3 month: save 40%6 month: save 40%
Add$28.00
Sold out
Description:
Long-lasting frizz control for waves, curls, and coils is here with Advanced Climate Control® Curl Miracle Treatment, an anti-frizz treatment that's clinically proven to lasts up to 3 shampoos*. It's your go-to for frizz-free, glass curls that lasts for days--no heat required. Formulated with our botanical-based Glass Curl Complex,...
Sold out
Best Seller
Quick shop
4.6 out 5 stars rating in total 906 reviews.
4.6
Styling Gel
$26.00
DefinitionStrong HoldStyle
Best For: Spiral Curls, 2C-3B
Select Size 8.5oz
8.5oz
33.8oz
Purchase options
Deliver one-time only - $26.00
Subscribe to Save 40% - $15.60
1 month: save 40%2 month: save 40%3 month: save 40%6 month: save 40%
Add$26.00
Sold out
Select a Size
• Strong-hold gel that defines curls and extends the life of your style
• Memory Interlock Technology forms a lightweight lattice to hold curl patterns
• Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
...
Sold out
Best Seller
Quick shop
4.5 out 5 stars rating in total 501 reviews.
4.5
Soft Defining Mousse
$26.00
DefinitionMedium HoldStyle
Best For: Spiral Curls, 2C-3B
Select Size 5.7oz
5.7oz
Purchase options
Deliver one-time only - $26.00
Subscribe to Save 40% - $15.60
1 month: save 40%2 month: save 40%3 month: save 40%6 month: save 40%
Add$26.00
Sold out
• Soft, defining mousse for lightweight hold and full-bodied volume
• Smooths and adds bounce and shine to spirals without any crunch
• Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten, Glycerin
...
Sold out
Quick shop
Curl Shaper Out of Thin (H)air
4.2 out 5 stars rating in total 372 reviews.
4.2
Volumizing Jelly
$26.00
Soft HoldDefinitionVolume
Best For: Waves & Loose, 2A-2B
Select Size 8.5oz
8.5oz
2.2oz
Purchase options
Deliver one-time only - $26.00
Subscribe to Save 40% - $15.60
1 month: save 40%2 month: save 40%3 month: save 40%6 month: save 40%
Add$26.00
Sold out
Select a Size
• Lightweight styling jelly that encourages curl formation and adds volume
• Infused with aloe and styling polymers to weightlessly define curls while adding crunch-free body
• Creates a soft hold for an effortless finish
• Perfect for those with fine-to-medium textures
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates,...
Sold out
Quick shop
4.5 out 5 stars rating in total 637 reviews.
4.5
Mongongo Oil Multi-Use Curl Treatment
$38.00
RepairHydrationMoisture
Best For: All curl types, 2A to 4C
Select Size 1.7oz
1.7oz
Purchase options
Deliver one-time only - $38.00
Subscribe to Save 40% - $22.80
1 month: save 40%2 month: save 40%3 month: save 40%6 month: save 40%
Add$38.00
Sold out
• Multi-use, fast absorbing oil designed to add brilliant shine to all curl types
• Mongongo oil is rich in essential fatty acids to help improve hair health
• Forms a protective barrier to lock in moisture and help prevent damage from styling
• Free from: Silicones, Parabens, Sulfates, Mineral...
Sold out
Quick shop
4.3 out 5 stars rating in total 101 reviews.
4.3
Curl Miracle Treatment
$28.00
ShineHeat ProtectionFrizz Control
Best For: All curl types, 2A to 4C
Select Size 4oz
4oz
Purchase options
Deliver one-time only - $28.00
Subscribe to Save 40% - $16.80
1 month: save 40%2 month: save 40%3 month: save 40%6 month: save 40%
Add$28.00
Sold out
Description:
Sold out
Quick shop
4.5 out 5 stars rating in total 148 reviews.
4.5
Weightless Bonding Oil
$38.00
FinishTreatBond Repair
Select Size 2oz
2oz
Purchase options
Deliver one-time only - $38.00
Subscribe to Save 40% - $22.80
1 month: save 40%2 month: save 40%3 month: save 40%6 month: save 40%
Add$38.00
Sold out
• Lightweight, silicone-free bonding oil infused with a proprietary bond building technology to hydrate, strengthen, and help repair curls
• Adds intense, brilliant shine without weighing down curls
• Fragrance-free formula is great for sensitive scalps
• Dermatologist tested and hypoallergenic
• Infused with moisturizing squalane...
Sold out
Best Seller
Quick shop
5 out 5 stars rating in total 9 reviews.
5
Intense Repair Mask
$40.00
TreatRepairStrengthen
Purchase options
Deliver one-time only - $40.00
Subscribe to Save 40% - $24.00
1 month: save 40%2 month: save 40%3 month: save 40%6 month: save 40%
Add$40.00
Sold out
Sold out
Quick shop
3 out 5 stars rating in total 6 reviews.
3
Daily Revitalizing Scalp Serum
$44.00
TreatRepairStrengthen
Purchase options
Deliver one-time only - $44.00
Subscribe to Save 40% - $26.40
1 month: save 40%2 month: save 40%3 month: save 40%6 month: save 40%
Add$44.00
Sold out
Sold out
Quick shop
4.3 out 5 stars rating in total 101 reviews.
4.3
Curl Miracle Treatment
$28.00
ShineHeat ProtectionFrizz Control
Best For: All curl types, 2A to 4C
Select Size 4oz
4oz
Purchase options
Deliver one-time only - $28.00
Subscribe to Save 40% - $16.80
1 month: save 40%2 month: save 40%3 month: save 40%6 month: save 40%
Add$28.00
Sold out
Description:
Sold out
Best Seller
Quick shop
4.8 out 5 stars rating in total 914 reviews.
4.8
Ultra-Nourishing Cleansing Oil Shampoo
$26.00
CleanseHydrationMoisture
Best For: All curl types, 2A to 4C
Select Size 8.5oz
8.5oz
33.8oz
2.5oz
Purchase options
Deliver one-time only - $26.00
Subscribe to Save 40% - $15.60
1 month: save 40%2 month: save 40%3 month: save 40%6 month: save 40%
Add$26.00
Sold out
Select a Size
• Made with a blend of hydrating oils and mafura butter, this oil-based shampoo gently cleanses without stripping moisture and nourishes strands to help rehydrate dry, damaged curls.
• Infused with passionfruit and açaí berry oils that mimic hair's natural oils to cleanse and rehydrate dry, damaged curls
...
Sold out
Quick shop
4.5 out 5 stars rating in total 637 reviews.
4.5
Mongongo Oil Multi-Use Curl Treatment
$38.00
RepairHydrationMoisture
Best For: All curl types, 2A to 4C
Select Size 1.7oz
1.7oz
Purchase options
Deliver one-time only - $38.00
Subscribe to Save 40% - $22.80
1 month: save 40%2 month: save 40%3 month: save 40%6 month: save 40%
Add$38.00
Sold out
• Multi-use, fast absorbing oil designed to add brilliant shine to all curl types
• Mongongo oil is rich in essential fatty acids to help improve hair health
• Forms a protective barrier to lock in moisture and help prevent damage from styling
• Free from: Silicones, Parabens, Sulfates, Mineral...
Sold out
Best Seller
Quick shop
4.7 out 5 stars rating in total 442 reviews.
4.7
Ultra-Nourishing Intense Hydrating Mask
$32.00
RepairHydrationMoisture
Best For: All curl types, 2A to 4C
Select Size 7.8oz
7.8oz
2oz
Purchase options
Deliver one-time only - $32.00
Subscribe to Save 40% - $19.20
1 month: save 40%2 month: save 40%3 month: save 40%6 month: save 40%
Add$32.00
Sold out
Select a Size
• Hair mask infused with argan oil that replenishes moisture and essential nutrients for stronger, repaired curls
• Creamy formula with slip that detangles hair to help prevent breakage
• Restores softness, elasticity, and shine
• Free from: Non-Water Soluble Silicones, Parabens, Mineral Oil, Phthalates, Petroleum, Gluten
• Vegan...
Explore Your Curl Type
Choose your curl type to learn what makes your curls unique and discover the products designed to help them thrive.
Still unsure? Take our curl quiz
Still unsure? Take our curl quiz
\ \ 2A-2B\ \ Waves & Loose Curls\ \ S-Shape curl pattern\ \
\ \ 2C-3B\ \ Spiral Curls\ \ Spiral curl pattern\ \
\ \ 3C-4A\ \ Tight Curls\ \ C-shaped curl pattern\ \
\ \ 4B-4C\ \ Coils\ \ Coily curl pattern\ \
Still unsure? Take our curl quiz
Routines, Built by The Curl Experts.
Your best curls, in three simple steps.
Pick 3 Save 20%
Frizz Control
Hydration
Definition
Advanced Climate Control® Defrizzing Shampoo
Step 1 / Shampoo
$24.00
Advanced Climate Control® Defrizzing Conditioner
Step 2 / Condition
$24.00
Advanced Climate Control® Heat & Humidity Gel
Step 3 / Style
$26.00
Moisture Lock® Ultra-Nourishing Cleansing Oil Shampoo
Step 1 / Cleanse
$26.00
Moisture Lock® Ultra-Nourishing Intense Hydrating Mask
Step 2 / Condition
$32.00
Moisture Lock® Leave-In Conditioner
Step 3 / Prime
$26.00
Moisture Lock® Leave-In Conditioner
Step 1 / Prime
$26.00
Advanced Climate Control® Featherlight Volumizing Foam
Step 2 / Style
$26.00
Advanced Climate Control® Heat & Humidity Gel - Stronger Hold
Step 3 / Style
$26.00
Add Routine To Bag-Save 20%
Frizz Control
Hydration
Definition
SINCE 1994
Stylist Created. Salon Perfected. Curl Approved
Three decades of curl expertise, in every formula.
01
30+ years of curl expertise
Built from the salon chair up.
02
Science-backed formulas
Designed for every curl pattern.
03
Trusted by stylists
Salon perfected, curl approved.
Curl Confidence from The Curl Experts®
Check out these videos to see our products in action.
\ \ Unbreakable Bonds™ Bond Building Conditioner\ \ $26](https://ouidadhair.myshopify.com/products/unbreakable-bonds-bond-building-conditioner)
\ \ Advanced Climate Control® Defrizzing Conditioner\ \ $24](https://ouidadhair.myshopify.com/products/advanced-climate-control-defrizzing-conditioner)
\ \ Unbreakable Bonds™ Bond Building Shampoo\ \ $26](https://ouidadhair.myshopify.com/products/unbreakable-bonds-bond-building-shampoo)
\ \ Advanced Climate Control® Heat & Humidity Gel - Stronger Hold\ \ $26](https://ouidadhair.myshopify.com/products/advanced-climate-control-heat-and-humidity-extra-hold-gel)
\ \ Unbreakable Bonds™ Bond Building Conditioner\ \ $26](https://ouidadhair.myshopify.com/products/unbreakable-bonds-bond-building-conditioner)
\ \ Advanced Climate Control® Defrizzing Conditioner\ \ $24](https://ouidadhair.myshopify.com/products/advanced-climate-control-defrizzing-conditioner)
\ \ Unbreakable Bonds™ Bond Building Conditioner\ \ $26](https://ouidadhair.myshopify.com/products/unbreakable-bonds-bond-building-conditioner)
\ \ Advanced Climate Control® Defrizzing Conditioner\ \ $24](https://ouidadhair.myshopify.com/products/advanced-climate-control-defrizzing-conditioner)
\ \ Unbreakable Bonds™ Bond Building Shampoo\ \ $26](https://ouidadhair.myshopify.com/products/unbreakable-bonds-bond-building-shampoo)
\ \ Unbreakable Bonds™ Bond Building Conditioner\ \ $26](https://ouidadhair.myshopify.com/products/unbreakable-bonds-bond-building-conditioner)
\ \ Advanced Climate Control® Defrizzing Conditioner\ \ $24](https://ouidadhair.myshopify.com/products/advanced-climate-control-defrizzing-conditioner)
\ \ Unbreakable Bonds™ Bond Building Conditioner\ \ $26](https://ouidadhair.myshopify.com/products/unbreakable-bonds-bond-building-conditioner)
\ \ Advanced Climate Control® Defrizzing Conditioner\ \ $24](https://ouidadhair.myshopify.com/products/advanced-climate-control-defrizzing-conditioner)
\ \ Unbreakable Bonds™ Bond Building Shampoo\ \ $26](https://ouidadhair.myshopify.com/products/unbreakable-bonds-bond-building-shampoo)
\ \ Unbreakable Bonds™ Bond Building Conditioner\ \ $26](https://ouidadhair.myshopify.com/products/unbreakable-bonds-bond-building-conditioner)
\ \ Advanced Climate Control® Defrizzing Conditioner\ \ $24](https://ouidadhair.myshopify.com/products/advanced-climate-control-defrizzing-conditioner)
From the Blog
Curl Talk
Expert tips for every curl journey.
SEASONAL • Curl CARE
Fall Curl Care 101: Moisture vs. Hydration Explained
Temperatures have fallen. Clothing layers have increased. Summer has come to an end. With the cooler temps, your hair may have started to face dryness, frizz, and breakage. Read on to learn more and discover the ultimate fall curl care routine.
Featured product
Moisture Lock® Whipped Curls® Daily Conditioner & Primer
$26.00
[Rewards](/content/pages/rewards "Rewards"/index.html)
[Need Help?](/content/pages/contact "Contact"/index.html)
[Find a Salon](/content/pages/salons "Salons"/index.html)
[Special Offers](/content/pages/special-offers "Special Offers"/index.html)
[My Account](/content/account "My Account"/index.html)
[Subscribe & Save](/content/pages/subscriptions "Subscriptions"/index.html)
www.ouidad.com is blocked
This page has been blocked by an extension
- Try disabling your extensions.
ERR_BLOCKED_BY_CLIENT
Reload
This page has been blocked by an extension
www.ouidad.com is blocked
This page has been blocked by an extension
- Try disabling your extensions.
ERR_BLOCKED_BY_CLIENT
Reload
This page has been blocked by an extension
www.ouidad.com is blocked
This page has been blocked by an extension
- Try disabling your extensions.
ERR_BLOCKED_BY_CLIENT
Reload
This page has been blocked by an extension
www.ouidad.com is blocked
This page has been blocked by an extension
- Try disabling your extensions.
ERR_BLOCKED_BY_CLIENT
Reload
This page has been blocked by an extension
www.ouidad.com is blocked
This page has been blocked by an extension
- Try disabling your extensions.
ERR_BLOCKED_BY_CLIENT
Reload
This page has been blocked by an extension
www.ouidad.com is blocked
This page has been blocked by an extension
- Try disabling your extensions.
ERR_BLOCKED_BY_CLIENT
Reload
This page has been blocked by an extension
shop.app
shop.app is blocked
This page has been blocked by an extension
- Try disabling your extensions.
ERR_BLOCKED_BY_CLIENT
Reload
This page has been blocked by an extension
Your Cart (0) Items in cart
0 items in cart | Total Price:$0.00
Your cart is empty.
Subtotal: $0.00
Checkout - $0.00
Taxes and shipping calculated at checkout
Gorgias live chat campaignsCampaign messagesCampaign messages
Tasheka
Tasheka says:
Hi there, let me know if you have any questions :)
Click to reply
Gorgias Floating ChatGorgias Floating Chat
Gorgias live chat messengerGorgias Live Chat
Earn Rewards
Try your luck
Match 3 cards to see what you win.
?
?
?
?